You Matter Milwaukee

Social determinants of health: case study

With the arrival of the COVID-19 pandemic in early 2020, and given its disproportionate negative impact on communities of color, Athena Communications and a few dozen Black and Brown leaders united to address the health pandemic for our communities. Funded by the Greater Milwaukee Foundation (GMF) and supported by the City of Milwaukee Health Department (MHD), we created a health and social equity campaign for the advancement of Black and Brown communities. In April 2020, “You Matter MKE” was launched to address the fact that people of color have value and deserve to be informed and safe. Our tagline: “The future is brighter with you in it.”

ThriveOn Collaboration

An equitable, healthy, thriving Milwaukee: case study

The Greater Milwaukee Foundation (GMF), the Medical College of Wisconsin (MCW) and the Royal Capital Group (RCG) made a historic move by establishing a community-based collaboration, founded on a joint vision for a Milwaukee that is equitable, healthy and thriving for all. This commitment is embodied in the restoration of an iconic building, the former Gimbels-Schuster’s Department Store on Dr. Martin Luther King Jr. Drive. The site is being redeveloped by RCG, will become the GMF’s new home and will house MCW’s community engagement programs.

Votes Count In The 414

Increasing voter confidence and knowledge: case study

In October 2020, Athena Communications was engaged by Creative Marketing Resources (CMR) on a project for the City of Milwaukee Election Commission (MEC) to create and implement a comprehensive voter education campaign for the Nov. 2, 2020, presidential election. The goal of the campaign was to improve voter confidence in the election process and increase voter knowledge of how to successfully vote in the election.